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Jean Marc Rejaud

Hi, I am Jean Marc Rejaud, a Marketing Professor looking at partnering with businesses to help them improve their marketing productivity.

I am a Full Time Marketing Professor in the Advertising and Marketing Communications Department at the Fashion Institute of Technology in New York City, where he teaches and researches new trends-best practices in Marketing, Integrated Marketing Communications, Digital Marketing, Shopper Marketing/ Sales Promotion, Database Marketing, Strategic Marketing Planning & Marketing Analytics.

I am also an accomplished marketing executive (15 years experience with Fortune 100 American Express Company) with a vast array of international responsibilities (local, regional & global) and a marketing consultant for many industries: Financial Services, Education Services, Music Promotion, Restauration, Fashion, Marketing and Advertising Agencies, etc..

I continue to make my constantly updated expertise available to businesses through my consulting practice as well as to marketing professionals and students through my online marketing courses.

Jean Marc Rejaud's Background

Jean Marc Rejaud's Experience

Associate Professor at DeVry University

March 2009 - December 2011

Taught Business, Marketing and Finance courses through Blended Classes format

Consultant at Elance

2007 - 2007

Marketing Director - Worldwide Consumer Strategy, Database Marketing and Direct Marketing at American Express

January 1998 - December 2002

Accountable for a $3M budget, one direct report, and 10 dotted line reports. Responsible for developing CRM database infrastructure, worldwide database marketing strategies, direct marketing activities and CRM business intelligence.

Marketing Director at Traveler Cheque Group USA

January 1997 - January 1998

Oversaw a $15M budget and five direct reports. Managed the marketing mix for the Traveler Cheque and Gift Cheque products in the US. Developed LTV models and marketing strategies including national television advertising campaigns and promotions.

Marketing Director at Telemarketing Capabilities USA

January 1996 - January 1997

Managed a $57M budget and a staff of three employees. Developed profit optimization processes for the telemarketing channel across all business units. Created contact management processes for the optimization of consumer satisfaction and privacy compliance. Director, Card Acquisition/Database Marketing Europe

Marketing Director at American Express Cards

1994 - 1997

Accountable for a $13M budget and two direct reports. Developed on going trigger based Up Sell / Cross Sell database marketing activities for more than 8 European countries. Oversaw the development of analysis and modeling for optimization of card acquisition efforts.

Customer Service and Telemarketing Manager at American Express

January 1992 - January 1994

Managed 100+ staff customer service department - Turn around "operationally-focused" customer service into the first marketing channel for American Express France - With Acquisition & Loyalty-related achievement metrics. Created and managed internal telemarketing bureau which became the number one Acquisition channel for Amex France.

Professor of Advertising & Marketing Communications at Fashion Institute of Technology

August 2009

Teach and research new trends-best practices in Marketing, Integrated Marketing Communications, Digital Marketing, Sales Promotion, Database Marketing, Strategic Marketing Planning & Marketing Analytics. Develop new impactful marketing curriculums & courses (offline, online & hybrid) combining research, active learning, critical thinking activities, first hand experiences and Cloud-Social Media technology to further learning impact.

Owner at Focus Marketing

January 2002

Created and manage a new marketing agency/consulting shop dedicated to information-driven marketing strategy & database/ direct marketing campaigns development (

Jean Marc Rejaud's Education

Pantheon Sorbonne

1980 – 1986


University of Paris

Masters Degree

Concentration: Economics; Marketing; French

Jean Marc Rejaud's Interests & Activities

Marketing Planning,Business planning, Strategic Planning, Database Marketing,Direct Marketing, Marketing & Business Intelligence, Marketing Communications, Digital Marketing, International Marketing, CRM.

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